A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer ...

Requiring price disclosures on advertisements for prescription drugs would empower patients and reduce excess spending on ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ...

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

Want the eyeballs of people with obesity? Think TV. That is a takeaway from a CMI survey that suggests the fight for ...

Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring ...

The U.S. Food and Drug Administration on Thursday okayed the marketing of 20 Zyn nicotine pouch products after undertaking an ...

Since 2014, nonprofit RxBalance has been battling what it calls the “undue influence” of pharma marketing by running its own campaigns with such partners as Georgetown University for “Are ...

At a rally for Trump in November, Kennedy said, “One of the things I’m going to advise Donald Trump to do in order to correct the chronic disease epidemic is to ban pharmaceutical advertising ...