Tommy Hilfiger set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its ...

Formula 1 teams generated a combined $2.05 billion in sponsorship revenue last year, according to sports marketing researcher ...

An intensive driving school sponsorship program has been launched in Malindi Sub County, Kilifi County, targeting boda boda riders and instilling discipline on the road. At least 500 youth ...

ROME - Pirelli has agreed a new partnership to support the Italian Luna Rossa team in its challenge for the America's Cup when Italy hosts the event in 2027, the tyremaker said on Tuesday.

The iconic red and black stripes feature as usual, with a white sponsorship logo across the front and a modern touch of a monochromatic logo on the chest. The shirts will be manufactured by Puma ...

MPI chief executive officer Ainol Amriz Ismail said the event had garnered up to RM1.25mil in sponsorship, with PETRONAS putting in RM450,000 as the main sponsor for award night prizes.

That was the key message from the Deloitte Women at the Wheel webinar ‘Building a successful career through coaching, mentorship and sponsorship’. Sponsorship could involve championing an ...

This week’s PGA Championship marks the second year of a long-term deal between T-Mobile and the PGA of America, and the mobile carrier has ramped up its activations at Quail Hollow Club. T-Mobile has ...

Motors has realigned its sponsorship deal with Brentford FC in a move which sees the Cazoo name make a return to the world of football. In its previous incarnation as a used car dealer, Cazoo ...