The real power of omnichannel advertising has been revealed in a recent study conducted by The Trade Desk, in partnership ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Conversely, focus on persuasive ads in the evening when customers may be ready to make a decision. Aligning your advertising timeline with the customer's journey can increase chances for ...