Mafojane says that with the advent of generative AI chatbots, travellers can now receive real-time assistance around the clock ... comfortable, and personalised travel experiences.

A new wave of travel agents is emerging, focusing on personalised travel experiences. Modern travellers seek flexibility (38%), customised itineraries (37%), and value AI tools for planning (17%).

Frontier Airlines has signed an enhanced distribution partnership with Amadeus, offering customers a broader range of personalised travel opportunities through third party channels. Under the ...

The tool is available until 30 June on a campaign website, and aims to simplify travel planning with personalised itineraries. Bollywood actor Ayushmann Khurrana features as the campaign’s face ...