The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

If you’re still treating print and digital advertising like it ... The average consumer sees over 10,000 digital ads per day. Digital campaigns are incredibly engaging when done right, but ...

MILTON — Louprint, the expected favourite for the $1-million Pepsi North America Cup, has landed the No. 4 post for the race.

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of ...

Pepsi today (May 15) unveiled its latest campaign, “Grilling Deserves Pepsi: BBQ Crashers,” per details shared with Marketing Dive. The campaign, timed to National Barbecue Day on May 16, insists that ...

So just in time to kick off summer, Panera, PEPSI® and STARRY® are partnering with rugby star and social media sensation Ilona Maher to give guests an unbeatable offer with the launch of "Summer ...

"Celebrating Champions of Culture" Returns to Spotlight 10 Years of Amplifying HBCU Band Culture HOUSTON, May 29, 2025 /PRNewswire/ -- The PEPSI National Battle of the Bands (NBOTB) is celebrating ...

The most successful brands are orchestrating a marketing strategy with digital and print ads. If you’re still treating print and digital advertising like it’s an either/or choice—you’re ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak ...

Sergio Busquets, the celebrated defensive midfielder, continues to amass wealth playing for Inter Miami in MLS. By 2025, his net worth is projected to ...

Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray.