For decades, the iconic Pensacola Beach welcoming sign in Florida invited travelers to travel "east along the Gulf of Mexico." Now, it has been changed to reflect the body of water's new name.

Bear Fruit Bowls and Coffee has three locations in Pensacola, Pensacola Beach and Perdido Key, Florida. They offer acai ...

The new trend is a way for people to announce their politics to everyone within the sound of their voice. And wearing Gulf of ...

Despite packed opposition, Escambia County Commissioners approve 'Gulf of America' ordinance to align with state law ...

Hours after dropping bait into the Gulf of Mexico on Thursday morning, anglers Trey Linder and Steve Callaway hauled in an 11 ...

Expect a rainy, hot day ahead as the low-pressure system that brought rain across North Florida moves up the Gulf Coast.

400 Pensacola Beach Blvd. Since 2010, The Grand Marlin has been a go-to for refined entrees with fresh Gulf seafood, coastal influence, and local flavors with views of the Santa Rosa Sound and ...

All those surfers out in Gulf waters off Pensacola Beach? They're just following the legacy of the "Father of Gulf Coast surfing," Yancy Spencer III.

PENSACOLA BEACH, Fla. -- Tourism councils and event hosts have earmarked the Memorial Day holiday as the beginning of the '100 days of Summer.' It goes on now through Labor Day, and is when ...

President Trump speaks to the press before signing a proclamation renaming the Gulf of Mexico as the Gulf of America aboard Air Force One at Palm Beach International Airport on February 9.

FOX10 News has learned the life preserver used in the rescue was one of several yellow tubes scattered along Pensacola Beach- donated by the Rotary Club of Gulf Breeze.

PENSACOLA BEACH, Fla. (WKRG) — Red flags and rip currents meant a busy weekend for Pensacola Beach lifeguards as they pulled 58 swimmers from the Gulf. Four swimmers had to be evaluated by EMS ...