Google Ads provides tools such as Performance Planner and cost-per-click (CPC) to help optimize budgets and set the highest amount you’re willing to pay for a click.

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' requests to limit ads geographically, and reneged on a promise to discount some ads.

Award-Winning PPC Agency Recognized for Driving Bookings and ROI in the Travel IndustryCoral Springs, FL, June 23, 2025 ...

As the use of voice assistants such as Siri, Alexa and Google Assistant grows, businesses must rethink their pay-per-click strategies.

Three years ago, when Australian politicians took on the titans of Big Tech — crafting legislation to force Google and Facebook to pay for news articles they share on their sites — Google ...