Patron Añejo and Varvatos launched the Limited Edition Holiday Bottle at Varvatos' Soho NYC store last night, December 6th. Check out photos from the event below!

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle ...

Tequila is starting to demand the treatment usually reserved for scotch whiskies. French crystal maker Lalique, who has previously created special bottles for Macallan, has teamed up with Patrón ...

For a cool $7,500, you can now treat yourself to a bottle of Patrón en Lalique: Serie 2. The result of a second partnership between luxury French glassmaker Lalique and the tequila company ...

The world's #1 super-premium tequila unveils a new Additive Free Seal on Packaging reinforcing the brand's time honored additive free process.HAMILTON, BERMUDA / ACCESSWIRE / October 5, 2023 ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a ...

Forbes contributors publish independent expert analyses and insights. John McCarthy is a spirit, travel, and lifestyle journalist, managing editor, and author of The Modern Gentleman. Tequila ...