While helium balloons are not 100% of Party City’s revenue, they are the big traffic driver, said analyst Karru Martinson at Jefferies. “People come in for a balloon, and they’ll, at the ...

Sacramento Balloon Company “Three to four out of every five customers now tell us they found us because Party City is closed,” said Sacramento Balloon Company owner Ray Smith.

A standard party balloon contains about 0.4 cubic feet of helium, so you’d need about 30,000 of them to approach the amount of helium used by a single Macy’s balloon.

Party City executives told analysts that, even after working to diversify and secure helium sources since 2018, they expect to pay higher-than-expected prices to meet peak balloon season tied to ...