Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color ...

For 2025, Pantone has settled on Mocha Mousse ... Like other neutrals, Mocha Mousse is a shade made to create a timeless aesthetic that feels natural and organic. But that doesn’t mean you ...

(Image courtesy Pantone) Pantone’s Color of the Year has become an annual ... 2024 will maintain their prominence but evolve this year, most notably the Western aesthetic and the grandpacore vibe.

Pantone's global team relies more on technology ... The color continues to thrive as a symbol of the Charli XCX-approved brat aesthetic. "Every year, the engagement goes up," Pressman said.

A rich celebration of heritage and modernity converges in Pantone’s latest Color of the ... Mocha Mousse represents more than an aesthetic choice; it embodies a cultural renaissance.