Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Performance marketing’s evolution is long overdue. As the limitations of search, social, and DSPs become clearer, the demand ...

Why Paid Search Is Google’s Golden Goose Despite Google’s expansion into hardware, cloud computing, AI, and other ventures, the lion’s share of its revenue still comes from advertising.

Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels Tyler Kelly, president, Basis ...

The online shopping experience can be frustrating, stemming from the disconnect between how consumers search and how ...

“CTV should be accountable, outcome-driven, and as easy to activate as search or social,” said Jason Fairchild , CEO and co-founder of tvScientific.“Guaranteed Outcomes is how we get there ...

CHICAGO, June 10, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry's leading advertising automation platform, today announced a suite of new capabilities for omnichannel ...