Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Performance marketing’s evolution is long overdue. As the limitations of search, social, and DSPs become clearer, the demand ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels Tyler Kelly, president, Basis ...

**media [650690,650691]**CHICAGO, June 10, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry's leading advertising automation platform, today announced a suite of new ...

New AI-powered program allows advertisers to declare their cost-per-outcome targets - and tvScientific will deliver, guaranteed. CTV should be accountable, outcome-driven, and as easy to activate ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with ...

The United States has some of the least generous vacation laws, with employees having no statutory rights to paid time off ...

The online shopping experience can be frustrating, stemming from the disconnect between how consumers search and how ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...