It continued with the depiction of several sports, drones spelling out “Boomer Sooner,” and finally with the interlocking OU logo alongside the iconic SEC logo.

TULSA — It was 8 a.m., but chants of “Boomer Sooner” and “Texas sucks” were loud and clear. Sooner fans, gathered for breakfast at a Tulsa food hall to celebrate OU’s official entrance ...

Then Gruden pulled out an OU three-button shirt and commented on how classic the logo is ... He started singing “Boomer Sooner,” even though he didn’t know all the words.

The celebration extended from Norman to Tulsa. Boomer and Sooner were at the OU Tulsa Campus, interacting with fans. This chant is one of many traditions in OU sports: "Boomer! Sooner!" ...

whereby users do exercises along with Boomer and Sooner, and score points based on performance. "Kids will actually be able to hold their iPhone or put it in their pocket," OU licensing director ...

Lastly I would like to thank the OU staff for giving me this amazing opportunity. BOOMER SOONER!!" Extra Innings softball named Smith as the #1 player in the 2026 Extra Elite 100 back in 2022.

Oklahoma pulled out the works by producing a trailer that includes "Boomer and Sooner" traveling throughout SEC country. The video is narrated by actor Ed Harris, who attended Oklahoma.