Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape ...

In Episode 39 of the Marketing Smarts Live Show, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. At least, at first there seem to be only three: ...

But where do you start when it comes to planning your social media strategy? This social media marketing strategy template will make it easy for you to draw up your game plan, from objective setting ...

A paid strategy offers a shortcut but requires balancing cost vs. lead volume and quality. And so, with both search and social media, local business owners are faced with organic and paid options ...

That’s what the Social Media Strategy Template and worksheet will do for you: help you develop and optimize a no-fail social media marketing strategy unique for your business.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Organic media marketing strategy mainly includes content that the brand creates by itself and reaches out to the audience through email, social media pages and its website by focusing on SEO. The ...

untapped strategy: using organic social media to “retarget” your website visitors. Surprisingly, SEOs rarely consider this approach as part of their content strategy, even though it holds ...

The social media presence of brands also promotes transparency and brand awareness. It is why companies are focusing on an effective social media marketing strategy. According to statistics ...

According to Jenny Li Fowler, director of social media strategy at MIT and author of “Organic Social Media,” it’s important to spend time identifying the right niche influencers to ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...