Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

Identifying opt-in and opt-out processes is also relevant for email marketing. Marketers have long relied on building email lists, considering the audience as having already bought into the brand ...

Overview: Gmail now requires bulk senders to include a clear one-click unsubscribe button in emails.The new rule aims to reduce spam and improve user control ov ...

Google is rolling out a powerful unsubscribe feature in Gmail that gives users more control—and marketers a reason to rethink ...

Mailchimp: Best for email marketing. ... Landing pages and opt-in forms. Event promotion, registration and management. Surveys to get contact feedback. More than 300 integrations.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage thei ...

Scope of the CAN-SPAM Act. The CAN-SPAM Act regulates the transmission of all commercial email messages, not just unsolicited messages. A commercial email message is defined as any email that has ...

Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

KEY TAKEAWAYS. AI refines email marketing by understanding customer behavior and preferences, creating more relevant and engaging content. AI-powered tools segment audiences, personalize content ...

Effective email marketing is crucial for engaging and retaining customers as it offers a direct and personal way to connect with them. Here are 10 strategies.