Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

In its 2025 marketing benchmark report, Acoustic—makers of customer engagement tools—examines the latest trends in email ...

The idea was suggested by the Wichita-based restaurant chain’s director of digital marketing and implemented earlier this ...

Cameo wants me to know that if I would like to not receive Mother’s Day–related promotional emails, I can opt out. So does ...

For companies, sending the Mother’s Day opt-out email is like buying insurance on a highly valuable asset: your inbox. “Email is, probably for every brand, the most profitable marketing ...

Ensuring that the inbox does not have email folders and spam folders, which is more important in the faster transport world for digital communication than ever. Poor savings can damage the commitment ...

According to EtherMail, “gone are the days of cluttered inboxes and irrelevant ads.” EtherMail is an email service provider ...

So far, I’ve not received any of these opt-out-of-daily-life emails from Sweden, France, Switzerland or the US. Hopefully ...

As Mother's Day nears, companies must rethink opt-out emails and acknowledge the complexities of grief in their ...

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting ...

The Information Regulator has published new amendments to the POPI Act, which target specific companies, such as digital ...