His dad is billionaire Howard Schultz. His passion is NFL news. Why are other reporters so mad?

Bill Gates Sr. helped Howard Schultz buy Starbucks in 1987, leading to its massive success. Gates Sr.'s mentorship was crucial for the company's growth.

- Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

But it was winning over Howard Schultz to become a Starbucks franchisee in 1998 that was his seminal moment.

Howard Schultz praised Brian Niccol's turnaround plan at a Starbucks company event. Schultz said he did a cartwheel in his living room when he first heard of Niccol's strategy.

LAS VEGAS— Howard Schultz gave a full endorsement of Starbucks SBUX 0.33% Chief Executive Brian Niccol’s turnaround plan, with the chain’s former leader saying work under way is helping to ...

LAS VEGAS. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks ...

Howard Schultz Backs Starbucks CEO Brian Niccol's Turnaround Approach The influential former chief says doubters of the coffee chain's comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.