With Cord Cut, Can Old TV Brands Take Off On Streaming? Alex Weprin. Wed, May 21, 2025 at 12:45 PM UTC. 8 min read. ... Linear TV brands matter. A lot. Later on in the WBD upfront, ...

Platform penetration usage of TV “boomer” consumers -- those born in the late 1940s through late 1950s -- show this group was more drawn to FAST channels (54%) than to paid AVOD (49%).