“I drink a can a day.” The Old Style Beer sign outside of L&M Tavern in La Crosse is still upside down as part of an inside joke from 1987, predating the sign protest during Old Style's departure.

Old Style, which was Heileman's No. 1 beer for nearly a century, helped start Oktoberfest USA in La Crosse roughly 65 years ago. The brand rights to Old Style went to Pabst in 1999 after the Stroh ...

It’s time to turn those Old Style signs right side up and cheers its return.” A testament to the rich brewing legacy of La Crosse, the history of Old Style dates back to 1902.

Anticipating the return of Old Style brewing up the street, Kramer’s owner, Mike Aliesch, put the beer back on tap. “Old Style, the name is synonymous with La Crosse and beer,” Mike says.

Old Style, often nicknamed “Chicago’s Beer” for its popularity in that city, was invented in La Crosse by Heileman Brewing, which operated in La Crosse for over 130 years and was at one time ...

Jaden Ishley serves customers Tuesday at Ye Old Style Inn bar in La Crosse. The bar is one of a handful in the city that still carry the Old Style beer, which was invented in La Crosse but changed ...

The beer was the cornerstone of what was then the G. Heileman Brewery. The brand helped the company become one one of the the largest brewers in the country. The brand dates back to 1902 according to ...

Old Style Beer has returned to La Crosse, prompting the city to establish an annual celebration known as "Old Style Day" on July 18, with bars offering specials and merchandise to celebrate the ...

Old Style was first made as a premium beer at G. Heileman Brewing Co. in La Crosse in 1902. Heileman was the city's major brewer from 1858 until the mid-1990s and is the predecessor of City ...

Old Style beer, a Midwestern favorite first brewed in La Crosse in 1902, is returning to its original brewing facility for the first time since 1999.