It’s time to turn those Old Style signs right side up and cheers its return.” A testament to the rich brewing legacy of La Crosse, the history of Old Style dates back to 1902.

Old Style, which was Heileman's No. 1 beer for nearly a century, helped start Oktoberfest USA in La Crosse roughly 65 years ago. The brand rights to Old Style went to Pabst in 1999 after the Stroh ...