NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's ...

In Oklahoma City, fans, city officials and the team itself are intertwined more closely than perhaps any other NBA market.

Shai Gilgeous-Alexander showed his appreciation for his Oklahoma City Thunder teammates several ways after winning the 2025 ...

During its 111-104 victory over the Indiana Pacers on Friday in Game 4 of the NBA Finals, Oklahoma City became the ...

With the Oklahoma City Thunder preparing for Game 7 of the NBA Finals against the Indiana Pacers, the team is looking to cap ...

The Thunder face a pivotal 2025 NBA Draft, with targets like Murray-Boyles and Cedric Coward in play. Can OKC hold its picks?

The modern iteration of the city, of course, is not just shaped by its urban renewal, but by the never-healing scar of being ...

A Swiss basketball fan traveled to Oklahoma City to watch his favorite team, the Thunder, and formed a friendship with locals ...

Yahoo Sports is winding back the clock to unravel the story behind the unlikely June showdown between the Thunder and Pacers: two small market, rebuild darlings duking it out for first-time NBA ...

With their backs against the wall in Thursday's elimination game, the Indiana Pacers forced a Game 7 of this NBA Finals by ...

Most Thunder players weren't born when the Alfred P. Murrah Federal Building was bombed 30 years ago. But they have learned ...

Oklahoma Thunder Isaiah Hartenstein may not headline highlight reels, but he embodies the essence of a modern big man.