The diabetes drug has become a phenomenon, and “Oh, oh, oh, Ozempic!” — a takeoff of the Pilot song “Magic” — has played a big part in its story. By Craig Marks In February 2023, David ...

The TV ad launched Monday set to the tune of ‘70s hit pop song “Magic” by Pilot. However, Novo Nordisk switches up the key refrain “Oh, oh, oh, it’s magic” in the commercial to “Oh, ...

David Paton's 50-year-old hit song "Magic" earned him $1 million from use in Ozempic commercials, illustrating the value of a musician's back catalog.