These New Yorkers Don’t ️ the ‘We ️NYC’ Logo Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity.

In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing souvenir shops forever. About 50 years later, a new ad ...

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

The new design certainly has its faults, but it’s also an interesting case study in how logo commentary has changed over the years. When Glaser designed I ♥ NY in 1976, there was no “design ...

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

The City of New York has released an updated version of its unofficial emblem – Milton Glaser's "I ♥ NY" logo – as part of a citywide advertising campaign.

The city of New York has unveiled an updated version of the iconic “I Heart NY” logo, but native New Yorkers are less than happy about the rebrand.. On 20 March, a committee of elected ...

The new logo's font is adapted from the city's subway signs. Partnership for New York City. Nearly 50 years after the original “I ️ NY” logo debuted, officials are rolling out an updated ...

Milton Glaser created this refined version of the “I ️ NY” logo in 1976 using ink and tape. He originally designed it for a tourism campaign, but the symbol quickly captured the city’s spirit.