From glow-giving serums to long-wearing blushes, this edition of Beauty Buys are the May standouts we’re using on rotation.

Fresh Body is a small business that specializes in personal care products like anti-chafing sticks, wet wipes, and spray-on ...

The 10-step Korean skincare routine is iconic for a reason. Each step has a purpose, and boy, does it layer hydration in ways ...

However, at the start of my menopause journey the one symptom I had been too embarrassed to seek help with was vaginal ...

Hailey Bieber has once again turned the beauty industry upside down. On May 28, it was announced that e.l.f. Beauty would ...

Acupuncturist and REOME founder Joanna Ellner knows exactly how to achieve fresh, radiant skin – so naturally, we were ...

From limited-edition scented moisturisers to dreamy eyeshadow palettes. discover the products our beauty writer is raving ...

We've swatched and spritzed our way to finding the beauty products that make a difference in Prima's Midlife Beauty Awards.

Finding that perfect lotion, deodorant, or bodywash is a harder task than one may assume. Our team of testers dipped our ...

From your morning mindset to your evening glow up, here’s how to plan the perfect self-care day. Plus a few under-$20 Amazon ...

If you suffer from extremely dry hair, then the perfect shampoo can be the total game changer for you. We’ve handpicked and ...