Nostalgia is a complex emotion. It blends sentimental longing for a cherished past and the bittersweet realization that one can never fully return to that time. Psychologists have long puzzled ...

The trick to long-lasting friendships, it turns out, may be nostalgia. According to a new study in Cognition and Emotion, people who think more about the past tend to have more friends, and it may be ...

In The Nostalgia Trap, Vasu Agarwal ’28 explores our culture’s obsession with reviving the past — through reboots, fashion, music and more — and what it means for creativity today.

Kappa’s back – along with Tamagotchis, disposable cameras, and CDs, says Fathers / Thomas Biasetto via Unsplash When it comes to branding, nostalgia sells. A carefully crafted comfort blanket ...

Nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster loyalty. As we enter 2025, the Asia Pacific (APAC) region is seeing a resurgence of this ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

Here, HypeFactory’s Daria Belova shows how nostalgia took over social media. Nostalgia marketing's on the up, but how does it work? / Lorenzo Herrera via Unsplash For firms working with ...

While Jaeger is quite famous among the Escape from Tarkov playerbase for handing out troublesome quests, Nostalgia is quite the opposite. Completing these types of fetching quests is the easiest ...

As the Russian cultural theorist Svetlana Boym proposed in her classic study, “The Future of Nostalgia” (2001), longing for the past is an “incurable modern condition,” an ailment that ...

Why? People love nostalgia. Are we all guilty of romanticising the past? Probably. But it’s hardly a crime so we’ll keep on doing it. Whether it’s the numerous Instagram accounts showing the toys, ...

Before it reminded us of the glory days, nostalgia was a medical condition involving severe homesickness. By Sarah Diamond In Word Through The Times, we trace how one word or phrase has changed ...