In my case, my logo is both simple and self-explanatory: It is an all-black trio of wine bottles, the silhouettes of which stand above the name of my business. My logo is straightforward ...

As it happens, the Noun Project’s icons also make great symbols for small businesses that want a simple logo, but don’t want to pay a lot to come up with one. Squarespace Logo is easy to use.

But the reason may not be as simple as brand power, and may revolve around the type of logo treatment. The study looked at more than 100 logos comprised of the world’s top brands, and found ...