What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

On Tuesday, the Milwaukee Public Museum announced the new name ... design of the new building itself was inspired by rock formations in Mill Bluff State Park near the center of the state. The new ...

At long last, Utah’s NHL team has a name ... design worn during the inaugural season, now updated with Mammoth marks. The home jersey remains Rock Black, anchored by the Mountain Mammoth primary ...

In addition to the new name is a new logo. It represents both the new museum's exterior shape and the rock formations at Mill Bluff State Park in central Wisconsin that served as design inspiration.

In 2013, Google was among the first tech companies to move from skeuomorphic, dimensional lettering to a flat logo design. It arguably ushered in the “blanding” era—a moment when companies ...

MILWAUKEE - The Milwaukee Public Museum (MPM) announced Tuesday, May 6 that it will change its name to the Nature & Culture Museum of Wisconsin and adopt a new logo when it opens the doors to its ...

The rebranding comes after more than 20 years under the Jacksonville Zoo and Gardens title. Uncle Sam’s biggest creditor faces a fiscal crisis ‘worse than Greece’ as its borrowing costs hit ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the Utah Mammoth. "When it came to naming the team, we did something ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the Utah Mammoth for the team's official name. Owner Ryan Smith brought an ...

MILWAUKEE -- The Milwaukee Public Museum will soon have a new home, and with it a new name and logo. The museum will change its name to the Nature & Culture Museum of Wisconsin when it moves to ...