Nivea apologized, of course ... why don’t you wash yourself with Vinolia Soap.” Another ad for “Cooks Lightening Soap” contained a white woman washing a black child while a group of ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white ...

This social media criticism of Nivea's ad is part of an ongoing debate in Africa, where there is a growing dissent against skin lightening products, popularly called, "bleaching creams" in Nigeria.

The new Nivea ad unleashed both outrage and debate ... European women began exaggerating and emphasizing their whiteness with makeup and soap as a way of convincing white men that they could ...

Instead, the spot set off a firestorm of criticism, with some consumers calling the ad racist and reminiscent of an older theme in soap ads ... to similar campaigns. Nivea pulled a "White Is ...

Nivea USA, maker of skin care products, boosted its profile this week, but not in a civilized way. An ad in Esquire magazine showed a clean-cut black man ready to heave a dark-skinned head with ...

Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Facebook ...

Company says "re-civilize yourself" ad was "offensive." Aug. 19, 2011 -- Nivea for Men has apologized for an ad in Esquire magazine that critics called racially insensitive. The company ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy.

The Nivea ad features Omowunmi Akinnifesi ... “bleaching creams” in Nigeria. But unlike the Dove soap ads, in which a black woman took off her shirt and morphed into a white woman, critics ...

"I saw the Nivea ad once. It was after a long day ... But unlike the Dove soap ads, in which a black woman took off her shirt and morphed into a white woman, critics don't necessarily use the ...