The tone deaf Nivea ad is just another slap in the face by a long history of cosmetic and cleaning products that have deemed black as either being not beautiful or a subset of beauty not meant for ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online campaign with comments about white supremacy.

This social media criticism of Nivea's ad is part of an ongoing debate in Africa, where there is a growing dissent against skin lightening products, popularly called, "bleaching creams" in Nigeria.

After a flurry of negative reaction, Nivea has withdrawn an ad showing a clean-cut black man ready to toss away a dark-skinned, unkempt head with long locks and an unkempt beard.

Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Fac… ...

Between Nivea's "white is purity" ad and Pepsi's "Black soda matters" ad I think it's time to open my "Ask A Black person" consulting firm. — Travon Free (@Travon) April 5, 2017.

Skin care brand Nivea apologized and pulled an ad campaign this week after finding itself rubbing people the wrong way. An advertisement featuring the words “White is purity” received almost ...

Aug. 19, 2011 -- Nivea for Men has apologized for an ad in Esquire magazine that critics called racially insensitive. The company acknowledged that the ad was "inappropriate and offensive." ...

Nivea has become embroiled in a race row after an “appalling” face cream ad that promises “visibly lighter skin” for black women. The beauty brand is advertising its new Nat… ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white ...