New Chinese car brands are still struggling with low levels of customer awareness but that is not enough to put buyers off ...

When it came to illuminate their new firefly brand, Chinese manufacturer NIO turned to London-based creative studio forpeople ...

But NIO isn’t relying solely on its namesake brand to drive future growth. It has launched two sub-brands — ONVO, which targets the mainstream EV market, and Firefly, aimed at smaller premium ...

Dailymotion. Firefly EV First Drive: Nio’s Take on Little Luxe. Posted: May 18, 2025 | Last updated: May 19, 2025. Can Chinese EV startup Nio’s cute compact Firefly defeat Mini when European ...

A NIO Inc. EL8 electric vehicle on display at the NIO House showroom and co-working space in Berlin, Germany, on Tuesday, July 9, 2024. Chinese brands captured 11% of the European electric-car ...

Chinese EV Startup’s Members-Only Club Goes Way “Beyond the Car” Upscale Nio brand seeks to strengthen customer connection with brand experience centers in the vein of Rivian Spaces.

At Auto Shanghai, William Li said NIO has plenty more in the pipeline, not just from NIO and Firefly but also from its other brand ONVO. “In 2025, NIO is ushering in a year of technological harvest ...

Before I left, I was added to an online community on the company’s smart phone app, where NIO owners can talk about their interests, ranging from cars and sports to coffee and parenting. NIO operates ...

A logo of Nio is pictured on its car at the Beijing International Automotive Exhibition, or Auto China 2024, in Beijing, China, April 25, 2024. REUTERS/Tingshu Wang ...

Other cars in this segment are a bit more clunky in this department but Nio’s implementation appears show the work that’s gone into making it as easy for the driver and passengers to interact with.

NIO Inc.'s growth prospects rise with the ONVO launch, despite Q4 earnings misses. Learn about NIO vehicle margin gains and FY 2025 outlook.