The Nintendo Switch 2 is finally here, but its launch didn't drum up as much excitement for me as the launch of the ill-fated ...

Some shops are adjusting their hours and hosting events to mark the release of Nintendo's first new gaming system in eight ...

The brand new Nintendo Switch 2 console is now on sale and here's all the latest news and updates, including stock alerts, ...

There are strong rumors suggesting that the Nintendo Switch 2 has sold over three million units in the first 24 hours, ...

Nintendo's new Switch 2 gaming device is giving US retailers a welcome shot of good-old-fashioned shopping enthusiasm, with ...

Nintendo Switch 2 Welcome Tour is both a surprisingly fun piece of edutainment and an egregious advertisement for console add-ons.

"There's a ton of excitement for this, and we plan to be the retail destination for all things Nintendo Switch," Target chief commercial officer Rick Gomez said during an investor call on April 21.

Nintendo’s Switch 2 launched with 2.2M applicants in Japan. Amid global shortages, analysts expect sales could exceed 20M in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Technical upgrades make the Nintendo Switch 2 a clear improvement, but its core market remains the same: people who love ...

Eager customers have lined up outside electronics stores hours in advance in Tokyo to collect Nintendo’s much-anticipated ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading ...