Procter & Gamble, the maker of a number of household staples including Tide detergent and Charmin toilet paper, ...

Alabama football had 11 players named to the preseason All-SEC teams announced Friday after SEC Media Days, as voted on by ...

Since I can remember, Nike has always been the best fit on and off the field,” Williams said in a press release. ”Family has ...

During a loss to the Aces, the Dallas Wings' jumbotron displayed fans holding a sign calling to replace head coach Chris ...

Alabama WR Ryan Williams has inked an NIL deal with the biggest sports clothing brand in the country, joining the Nike family ...

Nate Oats and the Alabama MBB staff are pursuing one of the top prospects in the 2026 recruiting class, making the top seven ...

Before they were NBA stars, players such as De’Aaron Fox, Andrew Wiggins, Aaron Gordon and Jalen Green were notable ...

Two industry giants, Nike and LEGO, release their first co-branded LEGO playset with a Nike x LEGO sneaker to drop in August as the multi-year partnership gears up.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football ...

Sneakerheads have praise and some tips for Nike and its efforts to turn around declining sales.

The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That ...

The University of Alabama has announced a major NIL partnership for star wide receiver Ryan Williams. He’s inked a deal with ...