USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

Memphis basketball showed up at the AAC tournament wearing Nike-branded warmup shirts with two words: “Nothing Easy.” That ...

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

Michael Jordan acknowledged Sonny Vaccaro’s role but claimed he wasn’t the most important player in the Nike deal.

ON HIS WAY to his first World Championships in August 2023, Freddie Crittenden was filled with both pride and anxiety....

Tennessee women's basketball signee Deniya Prawl has been selected to participate in the 2025 Nike Hoop Summit.

Philadelphia Eagles quarterback, Super Bowl MVP, and Jordan Brand athlete, Jalen Hurts, visited Nike World Headquarters in ...

Jordan Chiles accuses the Court of Arbitration for Sport of 'improper and newly-raised arguments as well as misstatements of ...

Playing off the NBA's response to Michael Jordan almost 40 years ago and Hurts mismatch cleats scenario earlier this season, ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.