I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

French and Norwegian face each other for the first time after the former's signing with Madrid and the latter's renewal with ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges ...

By tapping two well-respected collegiate coaches and adding resources, they’re hoping to attract young talent—and win more ...

The U.S. national team’s new training leotards are here, and I have to say, I’m in love. In August 2023, USA Gymnastics partnered with Nike. Now, Nike has begun to sponsor the training leotards as ...

Zelus Sport BV, the Swoosh’s authorized global team sports licensee based in the UK and Netherlands, received an unspecified investment from Sullivan Street Partners. The company supplies Nike branded ...

The Atlanta Vibe professional women's volleyball team announced Wednesday a partnership with Nike Volleyball and its globally ...

The England men’s futsal team, which has been denied any funding by the Football Association, had to pay for their own travel ...

In recognition of the 39th annual National Girls & Women in Sports Day, the Jets, Nike, Gatorade and Visa announce the ...