"Pretty powerful when I saw that," said Nike customer Marisa Smith of Oakland, California. The ad commemorates the 30th anniversary of Nike's "Just Do It" campaign.

In Sept. 2018, it was announced that Colin Kaepernick would be one of the faces of a new Nike advertising campaign commemorating the brand's 30th anniversary of the "Just Do It" motto.

Nike commemorated the 30th anniversary of its iconic "Just Do It" campaign with ads featuring embattled NFL player Colin Kaepernick -- a move that immediately raised controversy online.