When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

Sheek Pearson will join the Golden Eagles and work on gaining strength before playing games in the 2026-27 season.

The logos may be covered up for now, but the conflict highlights how a tiny brand has jammed its toe into the lucrative ...

WNBA players are style icons in their own right, with rising stars like Angel Reese gracing the covers of fashion magazines and inking million-dollar partnership deals with brands like Nike ... of the ...

Five-star recruit Jason Crowe Jr. will play with his California high school team in the Norm Stewart Classic, about a year before he can make his Missouri debut.

Arkansas basketball commit JJ Andrews was named Most Valuable Player of the Nike Elite Youth Basketball League Peach Jam after leading Brad Beal Elite to a second consecutive championship last week.

Kentucky basketball coach Mark Pope recruits players 2025 Nike EYBL Peach Jam with Tyran Stokes, Jason Crowe Jr, Baba Oladotun, Christian Collins, Jordan Smith.

Christ School basketball, the three-time defending NCISAA state champion, announced it will join the Nike EYBL for the next two seasons.

Both teams have experienced blowouts and nail-biter games throughout the Nike Elite Youth Basketball League circuit and come into the matchup battle-tested.

Ethan Taylor, a 7-foot center in the class of 2026, earned a scholarship offer from IU basketball on May 8.

Nike will honor the gold medal winning 2024 Team USA team with various releases from LeBron James, Devin Booker, and Kevin Durant.