Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Starring Kit Williamson, the show is Revry's first original full-length scripted series, and it matches the ambitions of the ...

Data shows there was an increase in female representation in this year’s Big Game ads, but representation of people with ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

Dan Levy, Aubrey Plaza, Wanda Sykes, and more brought queer visibility during football’s biggest event of the year.

Ad Age is marking Black History Month 2025 with our fifth-annual Honoring Creative Excellence package. ( Read the introduction and all the essays here.) Today, guest editor Kaleeta McDade turns the ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Under Armour Inc. Cl C 1.12% $3.01B Under Armour Inc. Cl A 0.89% $3.01B ...

XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. The analysis ...

Taylor Swift just arrived to watch her boyfriend, Travis Kelce, and the Chiefs take on the Eagles in the 2025 Super Bowl. See ...