Bo Jackson 1990 Score -- one of the most iconic baseball cards of all time -- and he won't sign it | TCDb 2025 Topps Bo Jackson 1990 Variation on-card autograph | eBay seller shadow82rns© eBay ...

It is, however, highly likely that you recognize his handiwork. Riswold, who died last month, at 66, was the man behind Nike‘s Air Jordan and “Bo Knows” ads in the late ‘80s and early ‘90s.

Ask Riswold to describe how popular Bo was at the height of Nike’s Bo Knows campaign, and this is his startling response. “For awhile, Bo Jackson was bigger than Michael Jordan,” Riswold says.

Let’s take it back. Bo Jackson wasn’t just any athlete; he was a true phenomenon. He’s the only professional athlete in history to be named an All-Star in both Major League Baseball and the NFL.

Bo Jackson – the Auburn football legend, Heisman Trophy winner, former Major League Baseball All-Star Game MVP, and eponymous hero of those iconic “Bo Knows” Nike ads – is bringing his Bo ...

Nike saw Jackson taking over the sports world and, during the 1989 MLB All-Star Game, ran a campaign the sports world would not soon forget. Bo Knows.

The next scene shows Jackson on the football field, with quarterback Jim Everett confirming, "Bo knows football." Next, the great Michael Jordan states, “Bo knows basketball.” ...

Sports fans and collectors are buzzing with excitement over a rare find in the sports card market. The 1990 Donruss - Recent Major League Performance #650 Bo ...

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods and Bo Jackson redrew the playing field for product ...