Following recent reports that Nike’s 2025 revenue is down 10% year-on-year, the company has responded with a major brand shift, which includes a renewed focus on its key sports and a move away from ...

Primarily used as a basketball shoe, the design was modified and fused with the Nike Alpha Huarache Elite Low 4 baseball cleats for turf duty.

Here's what Auburn football coach Hugh Freeze and more said about the Tigers' apparel switch to Nike.

BIRMINGHAM CITY, England, June 30, 2025 /PRNewswire/ -- Birmingham City Football Club is pleased to announce the appointment of Stephen Haines as Chief Commercial Officer New Revenue Streams ...

Nike Football has unveiled its latest global campaign, “Scary Good,” aimed at reawakening joy and creativity in the sport through a visceral celebration of attacking football.

On Tuesday, the 5-foot-9 prospect made headlines for his running gear, featuring Michigan cleats and the Notre Dame fans are not thrilled. "Tell ND to send him some shoes, Man. Simple fix," wrote ...

Cowboys receiver CeeDee Lamb is only the second active NFL player with his own custom Nike cleats, joining the Eagles’ Saquon Barkley.