But everybody noticed. The words “Yeezys," “Red Octobers," and “The Nike Air Yeezy 2” were all worldwide trending topics within minutes of the drop.

Nike Air Yeezy 2 “Solar Red” Detailed Look Yeezis. Brandon Edler May 16, 2012 Image via Complex Original ...

The Nike Air Yeezy 2 was first teased by Kanye West as a follow-up to his first-ever signature sneaker, the Nike Air Yeezy 1. Releasing on June 9, 2012, the shoes came in two heavily-hyped ...

Phoenix Suns guard Devin Booker said he needs a custom "Yeezy" colorway of his first signature Nike basketball shoe.

This exact scenario happened to streamer Kai Cenat during his appearance on Hall of Fame tight end Shannon Sharpe's Club Shay Shay podcast. Cenat pulled up to the podcast in the "Red October" Nike ...

The Nike Air Yeezy 2 'Red October' was released in February 2014 for $250 and now costs upwards of $30,000 on some sneaker resale websites.