The brand that pioneered minimalist Americana casts K-pop darlings Minji, Hanni, Danielle, Haerin, and Hyein at the heart of ...

The K-pop world is no stranger to rebrands ... fans can't help but crack jokes with the new moniker, questioning whether their jeans just weren't new anymore. As soon as the announcement for ...

One of the biggest-selling K-pop acts ... play on words (a double entendre of “new genes”) that also referenced the timeless qualities of a pair of jeans. Marsh said the band spent “a ...