"Rescuerama: TikTok's Gen Z stress relief drama series boosts brand engagement and sales with humor and influencer ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Let’s get one thing straight: Gen Z isn’t pretending. They’re not faking wealth with pristine white couches or flashing luxury brands they can’t pronounce. They’re documenting bounced payments on ...