While Slate’s moment of truth on pricing won’t come until next year, Rivian and Lucid will feel the squeeze much sooner.

Ford and Hyundai ’s sales figures for their smallest pickup trucks, the Maverick and Santa Cruz, were just released for July ...

"You can see the issue Ford is facing, like many other automakers: MSRPs are up a lot year-over-year. Average transaction prices are not," Schirmer said. "In fact, Ford's average transaction price in ...

Despite flat July EV sales, Ford's CEO teases a 'Model T moment' that could redefine the automaker's electric strategy with a ...

Toyota is planning new SUVs, trucks, and sedans through 2028, including unexpected EV additions and hybrid changes ...

Toyota is reportedly building a hybrid compact ute to rival the Ford Maverick, with plans for a 2026 launch and over 60 miles ...

Ford’s CEO is making some big promises. During the second-quarter earnings call, Jim Farley called the automaker’s next EV a ...

Ford hopes the Lobo can rekindle love for the lowered performance pickup truck. It’s been at least 25 years since street ...

Our two-year test of the Ford Maverick Hybrid XLT showed it as a reliable small truck despite 10 recalls. The truck excelled in fuel economy (35.7 mpg) and cost-efficiency, with minor regrets on some ...

Ford will reveal August 11 in Kentucky what is expected to be its 2028 T3 midsize electric pickup truck on the new, ...

During the second-quarter earnings call, CEO Jim Farley announced that Ford will unveil its future electric vehicle plans on ...