New Balance’s director of football product. “It’s a failure of imagination not to recognise and respond to that.” That ethos is applied all the way down to the minute details of the boots ...

Football trainers are making a comeback! Gen Z is taking studded boots to the streets. What's behind this trend? Adidas and ...

New Balance has unveiled Bukayo Saka's latest upgrades to the signature Furon football boot. Engineered to provide optimum control when playing at speed, the latest New Balance Furon V8 boots are ...

Senior Director Product of New Balance Football, Kenny McCallum ... Balance family and look forward to seeing him wearing these boots on the real and virtual pitch." Stay locked into Sports ...

Move over football shirts, there's a new sporty fashion trend that has emerged - and it's turned into a viral summer ...

Previously known better for their running shoes, New Balance are an increasingly popular brand in the football boots market, and are worn by the likes of Bukayo Saka and Sadio Mane. Performance ...

I mean actual football boots. In her case: the white football boots from New Balance, with the fluorescent yellow logo and the neon pink studs. The kind that’s usually seen on the pitch. While Rosalía ...

New Balance football boots emblazoned with hot pink lettering. Elsewhere, over on TikTok, the trend has racked up 15.8 million posts, while the “Boots Only Summer Challenge” (the challenge to ...