Meaningful rebranding should be purpose-driven and involve all stakeholders, writes Wendy Simpson of Pratum Cos.

Ghazal Alagh, a former Shark Tank India judge and co-founder of Mamaearth, recently posted on X (previously Twitter) with an ...

Ghazal Alagh, co-founder of Mamaearth, highlights that successful brands often target a common enemy, which can be a system, ...