AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

Jeff Bezos-backed Perplexity AI is gearing up to introduce "native" ads in its service, joining the ranks of Alphabet Inc.'s Google which initially believed search should be free of advertisements.

Get ready for ads in the Gemini AI assistant – eventually. Get ready for ads in the Gemini AI assistant – eventually. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

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