Your brand name might not mean much to anyone at first—except for you, as its creator—but with careful attention to the impact it has on your brand identity, it can come to mean everything you ...

Private-label brand sales increased by 6% in 2023, according to a report published by Circana. This increase is telling; more consumers are buying generic and store brand items in recent years ...

Remember, your brand’s name is more than a label—it’s the cornerstone of your business identity. The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.