An entrenched culture, and the lure of financial gain are believed to be the drivers for participants in Run It events.

I’ve had sponsors drop out, others come in and that has been tough. Some people promise you certain things and then don’t deliver on them, so you find yourself needing another sponsor.

More than 6,000 people performed the traditional Māori ceremonial ... including actor and director Taika Waititi, NZ band Six60 and US TV host Conan O'Brien. A Guinness World Record adjudicator ...