Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story: an acknowledgment that a huge merger has been a flop.

Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. Sometime this summer, all your ...

Now, though, it's announced with similar pomp that it's reversing the change. In its own words: "Returning the HBO brand into HBO Max will further drive the service forward and amplify the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

Search Engine Land » PPC » AI Max: Google’s new AI ad tool, explained Share A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Now, we know when that crackdown is coming. In an earnings call yesterday (May 8), Warner Bros.

Apple’s iPhone lineup is set for major shakeups in the coming years. Starting this fall, there won’t be a clear ‘best iPhone’ like there historically has been. The Pro Max’s claim to the ...

McGwire plays first base for St. Louis. That’s Max McGwire, 22, the son of the legendary Cardinal Mark McGwire. No, Max isn’t the son Mark lifted at home plate during the ’98 home run race.

Once the gum reaches the right texture, it’s flattened, cut into pieces ... is now outcompeting the U.S. and Europe Nissan aims to 'max out' U.S. production plant amid Trump's tariffs How ...

We’re hitting the annual peak of prestige TV this April, with streaming services featuring plenty of big names and big titles. That’s because networks and streamers are scrambling to get their ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

As Warner Bros. Discovery‘s streaming service Max celebrates its Australian debut, CEO and president of global streaming and games JB Perrette is clear about the company’s strategic vision ...