2K Locks In NBA License For An Undisclosed Timeframe The announcement was made on the official NBA PR website, which mentions that, in addition to the new multi-year global partnership expansion ...

The NBA 2K League historically struggled to capture a mass audience despite the level of invesment from NBA teams. Over the last year, the official NBA2KLeague Twitch channel reached a peak ...

May 24, 2002; Los Angeles, California, USA; Los Angeles Lakers assistant coach Tex Winter sits behind the team bench during game 3 of the NBA Western Conference Finals at Staples Center.

The NBA and WNBA announced Friday they extended their partnership with 2K for the NBA 2K video game series. "NBA 2K has engaged a new generation of basketball fans in an increasingly digital world ...

The NBA and WNBA agreed in principle to terms for a multi-year global partnership expansion with the 2K video game, the leagues announced on Friday.

NBA Take-Two Media will include a “reimagined” 2K League that will blend gameplay and storytelling, and feature “NBA teams and players, celebrities, creators, and fans,” the companies say.

The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That strong bond between the league and the game has helped bring exciting news ...