Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

New Balance is where I go when I’m looking for dope sneakers with a decent price tag. As much as I love to flex in retros and ...

New Balance senior VP, Darren Tucker, takes Men's Health through the brand’s metamorphosis from dad brand to lifestyle leader ...

Related: Nike's Highly Rated Jordan Basketball Shoes Are on Sale for Only $69. Related: Nike’s $110 LeBron James Sneakers Are on Sale for Only $38.

Nike’s LeBron XXII basketball shoes are now 29% off in select colors. Shoppers say they're a lock for comfort on the court and look good off the court, too.

As Flagg moves from college to the pros, he also swaps the logos on his shoes, moving from the Nike-sponsored Duke and becoming the face of New Balance basketball.

Many New Balance golf shoes, especially spikeless models like the Fresh Foam Contend V2 and Breeze V2, offer lightweight cushioning and breathable materials. This makes them ideal for walking 18 ...

King DAC. Basketball Shoes vs Running Shoes vs Barefoot vs Designer Shoes — Which is Best For Dunking. Posted: April 29, 2025 | Last updated: June 23, 2025 ...

Lilly knows he has big shoes to fill. “Carter McDermott was pretty much a mentor of mine,” Lilly said. “He would always push me to be better.

Joe's New Balance Outlet is selling New Balance Two Wxy V4 basketball shoes for only $60 right now. The list price of the sneakers is $120, so buyers are saving a whopping 50%.

“Basketball shoes are engineered for a very specific type of movement: jumping, sprinting, landing, and lateral cutting.” If you don’t wear a shoe that provides stability and support, it is ...

While picking out basketball shoes for my senior year, I came across an ad featuring WNBA players. The ad pictured stars Sue Bird and Diana Taurasi promoting other athletes' signature sneakers ...